Dinner Market was achieving it’s goal to make dinner easier for busy people but after some time, we figured out that we could help our customers even more. We could save them the two hours they spent assembling meals by doing that part for them, so we began offering that service at no additional cost. It was hard to believe, but it actually did not take on immediately. So many of our customers were committed to making their own meals but eventually, over time, each one hit that moment when they realized that their free time was preciously infrequent and the option to have us assemble their meals just made too much sense!
Our model gradually changed drastically with the need for a different kitchen design with more room in our prep areas behind the scenes. We moved into our Sandy location in 2011 where we now we assemble all meals in our sparkling clean commercial kitchen for pick-up and delivery.